SERVICES
We don’t stop at “pretty”
This is how we make it matter
A brand needs to capture wonder and improve daily life. We develop the complete
anatomy of a brand—purpose, positioning and personality—with the goal to instill
a sense of wonder and generate value.
What we do _______________
Our 6 Steps to Expert Branding
Who? What? Where? Why?
We start by understanding your target audience, promising trends, the market landscape & naturally, the competition. These are key factors that come into play when clearly defining your brand and what it stands for.
Our 6 Steps to Expert Branding
Who? What? Where? Why? We start by understanding your target audience, promising trends, the market landscape and naturally, the competition. These are key factors that come into play when clearly defining your brand and what it stands for.
1
Brand Discovery
In this initial phase, we delve deep into your business, unearthing its unique story, mission, values, and vision. We believe that a strong brand starts with a strong foundation, and we work closely with you to define what makes your business special.
2
Brand Strategy & Positioning
We craft a strategic roadmap that outlines how your brand will navigate the competitive landscape. This involves defining your target audience, pinpointing your brand’s unique value proposition, and establishing a clear brand positioning that sets you apart.
3
Memorable Logo Design
Your logo is the visual cornerstone of your brand. Our talented designers work to create a logo that encapsulates your brand’s personality and communicates its essence at a glance.
4
Packaging Design
Packaging isn’t just a box; it’s a chance to create a memorable first impression. Our design experts create packaging that not only keeps your products safe but also makes your brand experience better.
5
Brand Identity Development
We develop a consistent visual identity for your brand, including color schemes, typography, and design elements. This ensures that every touchpoint with your audience maintains a cohesive and recognizable brand presence.
6
Brand Guidelines
To maintain brand consistency, we provide detailed brand guidelines that serve as a blueprint for your brand’s visual and verbal communication. This document ensures that everyone within your organization and external partners can confidently represent your brand.
How we do _______________
01 Consultation
Begin with a detailed conversation with the client to understand their requirements, goals, and vision. This step is crucial for establishing clear expectations and building a solid foundation for the project.
02 Research
Dive into research about the client’s industry, target audience, competitors, and current trends. Use this information to create a comprehensive project plan summarizing the scope, deliverables, timeline, and resources needed.
03 Concept
Brainstorm and develop creative concepts that align with the client’s goals and preferences. This could involve generating ideas for design, content, campaigns, or any other creative aspect of the project.
04 Proposal
Present the developed concepts and a detailed proposal that includes the project scope, timeline, budget, and terms and conditions. Once both parties agree, formalize the agreement through a contract or written agreement.
05 Design
Start creating the actual creative content based on the approved concepts. This could include graphic design, writing, coding, video production, or any other relevant tasks.
06 Feedback
Share the initial drafts with the client for feedback. Collaboratively refine and iterate on the work based on the client’s input, ensuring it aligns with their vision and goals.
07 Quality Assurance
Thoroughly review the creative work for accuracy, consistency, and quality. This step guarantees the final product meets the highest standards before being delivered to the client.
08 Presentation
Showcase the refined creative work to the client, demonstrating how it addresses their initial requirements. Obtain their final approval before proceeding to the next step.
09 Delivery
Deliver the final creative product to the client in the agreed-upon format. Provide any necessary files, assets, or instructions for implementation. After completing the project, follow up with the client to ensure their satisfaction and address any last-minute adjustments.
Our Process _______________
Think
We start with strategy, ensuring clearly defined goals and a messaging framework that will serve as the brand’s foundation
We start with strategy. Branding requires consistency, so we lay down the groundwork for impactful and coherent messaging. We make ideas make sense
Summary:
Develop a long-term plan for the development of your brand in order to achieve your goals and objectives.
Elaboration:
Brand strategy isn't just about logos, colors, or websites, although those are important. It's about the heart and soul of your brand, like its core values and mission.
A brand strategy is a roadmap for achieving long-term goals and making your brand shine bright for customers. It includes things like your brand's purpose, values, promises to customers, and how you share all of this with the world.
Summary:
Identify the spot your brand dominates, based on its market offering, benefits and advantages over the competition.
Elaboration:
Brand positioning is like giving your brand its own vibe, its own groove in people's minds. It's about making sure your brand stands out in a crowd and sticks with folks long after they've seen it. Think of it as showing off what makes your brand totally awesome compared to the rest, and where and how it leaves its mark on people's thoughts.
Brand positioning is all about giving your brand a personality that clicks with customers, making them feel a certain way about it. And when your brand vibes with them, they're more likely to stick around and choose it over others.
Summary:
Identify the relationship of brands within the same company and internally organise sub-brands to aid in future brand expansion.
Elaboration:
Think of brand architecture like arranging a puzzle. It's about organizing all the pieces so they fit together nicely and make sense. Each piece has its own spot, but together they create a clear picture.
For your business, brand architecture helps people get what your brand is about, even if they only see one part of it. It also guides how your brand grows and adds new things, while keeping it all consistent. Basically, it's about making your brand easy to understand and remember.
Summary:
Assessing your current brand position in detail, studying the brand’s performance and identifying opportunities for growth
Elaboration:
A brand audit entails a comprehensive evaluation of your brand to assess its strengths, weaknesses, opportunities, and threats (SWOT analysis). What you’re doing right, areas for potential improvement and your current position in the market alongside other competitors.
A brand audit consists of two main pillars: external and internal branding. External branding communicates your company’s promise to your customers and target market. Internal branding gives your employees the tools and resources needed to follow through on that promise and provide better customer service and experiences.
Summary:
Gathering intel and insights about the potential customer base prior to any brand or marketing-related activity.
Elaboration:
Market research is all about understanding your target market and audience. It helps your team improve existing products, launch new ones, or make sure your brand's message is on point. Think of it as the key ingredient that boosts your business strategy!
Summary:
Establish brand awareness and recognition with a brand name that's unique, authentic, and memorable
Elaboration:
A Name Is Worth A Thousand Interactions!
We believe a name is the cornerstone of your brand's identity. It's an art form where every letter plays a crucial role in telling your brand's unique story. We craft names that are not only memorable but also meaningful, ensuring they resonate with your audience and stand out in the marketplace.
Summary:
We structure your content framework for resonant storytelling and brand awareness.
Elaboration:
Content strategy is the brainpower driving your content marketing efforts. It's what separates success from failure. Your content strategist needs to know both why and how to create a winning strategy.
At its core, a solid content strategy starts with understanding your brand's voice, look, and mission. You'll lay out your goals and objectives, outlining why and how you'll achieve them through your content.
This framework guides your content marketing campaigns and ensures their success.
Summary:
As the metaverse kicks into gear, remote working technologies will become more advanced and intuitive, making collaboration, and socialising in the Metaverse the new normal.
Elaboration:
In our comprehensive suite of branding services, Collaboration Planning stands out as a cornerstone of our approach. Leveraging our expertise in strategic partnerships and influencer connections, we specialize in facilitating synergistic collaborations between brands and influencers.
Whether you're aiming to expand your brand's reach, our tailored Collaboration Planning service ensures seamless connections and impactful outcomes. Trust us to guide you through the collaborative landscape and unlock the full potential of your brand's influence.
Create
We trigger impact on sight. We help you connect with your audience through a distinct and authentic brand identity
Cashflows elevate brand experience through visual and verbal expression. After perfecting the message, we go for unique as we fine-tune the look and the language
Summary:
Create the visible elements of a brand-colours, design, logotype, name, symbols—that collectively create a distinguish your brand in the consumers' mind.
Elaboration:
Brand identity is the visual components of a brand, such as its colour, design, and logo, serve to distinguish it from competitors in the eyes of consumers. Brand image is different from brand identity. The former is in line with the purpose of branding and the following actions taken by a corporation in order to forge a certain impression in the minds of customers.
A powerful visual image is essential for creating brand identification and connecting the brand. A brand identity is created by the combination of many branding elements. The identity has numerous similarities to your brand’s mascot when you mix them.
It is the manner in which a company portrays and expresses its identity through the images on its marketing materials, the brand’s colours, and the manner in which it promotes itself on social media. A solid brand identity helps an organisation gain popularity and stand out in a crowded market.
Summary:
Establish a set of rules that explain how your brand works with an overview of your brand core, brand story, and brand personality
Elaboration:
Brand guidelines are clearly stated regulations and expectations that specify how your company’s name should be presented to the public. Brand guidelines enable companies to maintain consistency while showcasing who they are, what they do, and what they stand for.
Imagine it as a brand “rulebook” that unifies the overall aesthetic of your company. Effective brand rules are ones that are easy for everyone involved in communicating your brand—both internally and externally—to understand and comprehend.
They should therefore be brief, simple to read, and easily accessible online.
Summary:
Build brand visual identity systems that are familiar and easy to recognise, comprising of colour palettes, typography and imagery.
Elaboration:
A scalable structure and a system-based design are only two of the many subtle components that assist in rebranding a company. This is also called the design system, which aids in the execution of design through the primary communication channels.
You must concentrate on the strategic business objectives and organisational structure in order to comprehend the brand design system. It requires the integration of a number of tools and the specialised communication requirements of a bigger branding strategy. To make the process simpler and more enduring, these include templates and guidelines.
Summary:
Create intuitive browsing and seamless user experiences through process design following the principles of branding, design, usability and function.
Elaboration:
A brand audit entails a comprehensive evaluation of your brand to assess its strengths, weaknesses, opportunities, and threats (SWOT analysis). What you’re doing right, areas for potential improvement and your current position in the market alongside other competitors.
A brand audit consists of two main pillars: external and internal branding. External branding communicates your company’s promise to your customers and target market. Internal branding gives your employees the tools and resources needed to follow through on that promise and provide better customer service and experiences.
Summary:
Add a distinct personality to your communications so consumers can clearly distinguish your brand's voice from the competition.
Elaboration:
The tone of voice describes how your brand interacts with the audience and affects how your messaging is understood. In other words, rather than describing what we want to say to our audience, it tells how.
The voice of your business speaks to the character and principles of your organisation. This applies to any piece of material you produce, whether it be for a website, social media post, email, or another format. It also covers the words you pick and the sequence in which you present them.
The language you use when talking and the way your sentences are put together in writing. determine the tone of voice. For instance, a casual and amiable tone can be achieved by utilising simple, second-person pronouns (such as “you”) and direct language.
Summary:
Craft a cohesive brand story that recounts your brand's history and future outlook, but also the values and brand promise you intend to keep.
Elaboration:
The continuous interest in storytelling represents an intriguing new possibility for content producers. Neuroscience proves that storytelling is the best approach to hold people’s attention, embed knowledge in their memory, and establish intimate, personal ties because the human brain is wired to respond to well-crafted narrative. Great brand stories are what your audience is trained to seek out and crave.
A brand story explains how the sequence of occasions that led to the founding of your business still informs your mission today. Your audience will remember you, empathise with you, and eventually care about you if you can create a compelling brand story.
Summary:
Create a crisp and memorable phrase that summarises your brand promise in just a few words.
Elaboration:
You cannot afford to not have a catchy slogan if you want to stand out from the competition and give your consumers an unforgettable experience. They are 2-4 word summaries you compose to explain to your clients what your company stands for.
A tagline is a short phrase that best describes your brand. Your brand’s identity, mission, and values should be creatively communicated in your tagline. Both slogans and taglines are succinct phrases that explain what a brand stands for.
They differ slightly from one another, though. The distinction is that taglines speak to a company’s principles as a whole, whereas slogans are typically for individual campaigns.
Summary:
Craft copy tailor-made to capture your target audience, drive conversions and build relationships.
Elaboration:
Copywriting is the art of creating persuasive content that captivates your audience and drives action. It involves understanding your audience, defining your brand voice, and conveying your unique selling points effectively.
Good copywriting establishes trust, builds credibility, and drives engagement across various platforms. It's about telling your brand's story in a way that resonates with your audience and inspires them to take action.
Summary:
Ideation, planning and execution of video content for various platforms and purposes.
Elaboration:
Video production involves crafting compelling visual content that tells your brand's story and captures your audience's attention. From planning to editing, each step in the process is essential for delivering high-quality videos that leave a lasting impact and drive engagement.
Engage
We make sure to strategically put your brand vision in place, authentically communicate your core through visuals and digital campaigns that engage and leave a lasting impact.
We make it easier to engage with the audience. As an extension, we use social media, packaging, and other print collaterals to push people to take action
Summary:
From conceptualisation to roll-out, ensure that product packaging catches the eye and makes sense to consumers who might purchase it.
Elaboration:
We’ve been creating exceptional and memorable packaging design for our clients across a broad range of industries from FMCG to beauty to fashion and more.
Summary:
Ensure productive social media efforts and a clear roadmap, deploying effective social media tactics within a specific budget.
Elaboration:
Social media is the stage where brands perform daily. Company, as one of the leading social media marketing agencies, we direct your brand's performance to captivate and engage audiences like never before. With strategy, creativity, and analytics, we turn your social presence into your strongest asset.
Summary:
Build and maintain a positive brand relationship with customers, stakeholders and potential clients.
Elaboration:
Public relations slogans are essential for distinguishing your brand and leaving a lasting impression. These brief phrases communicate your brand's values and identity, while taglines creatively convey your brand's essence and resonate with your audience. Though similar, taglines focus on overarching principles, while slogans are tailored for specific campaigns.
Summary:
We operate as your full business partner and communication advisor, providing strategic business counsel, media relation services, quality consultation and strategic communication advice.
Elaboration:
Company is a creative consultancy and communications agency in Pakistan providing services for companies across the globe, but especially across the African & Asian region. PR services and Communications is one of our many offerings. Supporting B2B to B2C industries, we operate as your full business partner and communication advisor, providing strategic business counsel, media relation services, quality consultation and strategic communication advice.
Summary:
Craft and produce short, snackable videos that tell your brand’s stories and can be easily shared on social media platforms.
Elaboration:
Whether you’re looking for a partner to handle your animated video project from start to finish, or you just need some additional help for one step of the process, our expert team has your back from conceptualization to finalization.
Summary:
Design marketing assets that are effective and simple, showcasing and advertising your services or product offering.
Elaboration:
A company brochure is a crucial component of your branding strategy, along with your website, social media accounts, and advertising and marketing initiatives.
A prospective buyer can carry it with them and learn more about your goods and services. With the help of a brochure, you can maintain your company’s image in their hands and minds. It is a prompt to consider your offerings.
A professionally written and designed brochure can assist promote your business. If your company wants to expand and interact with new clients but you don’t currently have a brochure, consider getting one.
Summary:
Shape visually engaging presentations in various formats like PowerPoint, Keynote and PDF.
Elaboration:
Your presentations should always be polished and consistent with your brand because they are an extension of your company. For a variety of reasons, branding is crucial in any organisation. It introduces your business before anyone really knows what you have to offer, fosters brand awareness, and promotes trust.
From the logo and imagery you select to the typography and brand colours you employ, everything has a reason. For instance, you probably gave careful consideration to the colours that represent your brand and the feelings that you want them to arouse in potential customers. Your presentations also follow the same rules.
Your deck should be consistent with your brand’s message down to the font style. It ought to elicit from your viewers the same feelings that your website or marketing materials would.
Summary:
Maximise your impact and create attractive spaces that invite, intrigue or entertain.
Elaboration:
Maximise your impact and create attractive spaces that invite, intrigue or entertain. Whatever industry you’re in, design – the appearance and atmosphere of your store, eatery, or place of business – is a crucial tool for capturing customers and creating a favourable first impression.
This could entail acquiring an advantage over your rivals and differentiating yourself from the thousands of other retailers. Investment in an aesthetically pleasing well-designed business and brand presence is crucial because of this.
Summary:
Plan and execute your entry into the market with the right tactics and positioning.
Elaboration:
Want to launch your own brand but don't know where to start? Our team of brand strategists and brand managers are here to the rescue.
Summary:
Our experts cure plans from scratch, right from the thinking process to the engaging launch phase and beyond.
Elaboration:
The metaverse isn’t just about creating artworks. It is a full-fledged plan that includes strategy, a roadmap, the creative process, and finally the execution. As a Metaver marketing agency, we understand the importance of planning your NFT, crypto, and metaverse launches carefully to get the best ROI. Which is why our experts cure plans from scratch, right from the thinking process to the engaging launch phase and beyond.
Summary:
Our social experts are committed to monitoring brands closely and targeting your ideal audience via social networking platforms.
Elaboration:
Our social experts are committed to monitoring brands closely and targeting your ideal audience via social networking platforms. This is often done through everyday engagement, advertisements, engaging activities and more.
We also build brand awareness through influencer activities like reels, direct product promotions, word-of-mouth marketing etc. We leverage our ties with our network to make the best possible use of influencing for the better. In doing so, we build close-knit communities and connect people and brands with a personal touch.
Summary:
As a business owner you certainly want your business to flourish and the best way to do it today is by connecting with your Metaverse dynamic audience, keeping them engaged, and building better experiences for them.
Elaboration:
As a business owner you certainly want your business to flourish and the best way to do it today is by connecting with your Metaverse dynamic audience, keeping them engaged, and building better experiences for them. Moonbox offers full-range Metaverse marketing services with one clear goal: tangible results.
From creating your brand strategy to letting you ride the next wave of advertising, our Metaverse marketing services will let you experience the best in technologies coupled with the right marketing and advertising tactics.
Summary:
Insight-based and outcome-driven, we help you find, acquire, and engage customers across all channels.
Elaboration:
Insight-based and outcome-driven, we help you find, acquire, and engage customers across all channels. Our Demand and Acquisition solutions optimize buying journeys for acquiring new customers, leverage technology and analytics to deliver personal experiences, and help optimize your digital marketing strategies to increase the quantity and quality of leads. We consistently use a data-driven approach that scales to increase revenue and reduce cost of sales